Why choose a career in digital marketing

Why choose a career in digital marketing Home career Why choose a career in digital marketingcareerWhy choose a career in digital marketingBy Megha Bali - April 1, 20196350Facebook Are you interested in a career that’s fast-paced, ever-changing, and ripe with potential for advancement? Then consider a career in digital marketing, even if you lack experience. Digital marketing is one of those rare fields that have so many facets to it and changes so fast that experience is not necessarily a requirement for landing a job. Knowledge is needed, of course, and inherent skills such as creativity, eagerness to learn, analytical ability, and being a team player are all plusses for anyone entering this field. But a newbie can get started without a marketing degree and go on to do quite well in this field.What is digital marketing? Contents hide 1 What is digital marketing? 2 Digital marketing syllabus 3 Digital Marketing Jobs and Top Companies 4 Best places to study digital marketing 5 Digital vidya 6 Marketing cour ses training academy 7 NIIT digital marketing 8 Conclusion Digital marketing is selling your products and services though internet, mobile phones, display advertising or any other digital media.With everything going online the number of buyers and sellers is increasing and thus digital marketing is coming as the latest course that is creating a much interest of the youth.Digital marketing has so many parts to it and with those parts constantly changing as technology develops and consumer tastes evolve that it’s almost impossible to list every aspect of the field, but some of the key components include:Marketing automationEmail marketingSearch engine optimization (SEO)Search engine marketingContent marketingWeb analyticsGrowth hackingThe current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons.According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.Digital marketing syllabusBefore opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course.Digital marketing fundamentalsWhat is digital marketingContent marketingUnderstanding marketing skillsMarketing mixInbound and outbound marketingUnderstanding trafficStrategic flowWebsite planning and structureCore objective of website and flowStrategic design of homepageCall to actionSEOWordPressAuditingGoogle analyticsFacebook marketing fundamentalsProfiles and PagesCreating Facebook PagesFeatured VideoScheduling PostsPin Post and HighlightsBan User on Facebook PagePage Info and SettingsGoogle analytics and webmaster toolsWeb AnalyticsMeasurement MetricIntegrating WebMaster ToolSetting up Tool for SEODeveloping Intelligence ReportReMarketing AudiencesAudience SegmentationIntegration with websiteLinkedIn, Twitter and PinterestCreating LinkedIn AccountDesign ing Profile and SummaryAdvance SearchingCreating LinkedIn Company PageCreating Showcase PagesRunning Paid CampaignsDigital Marketing Jobs and Top CompaniesIn recent years, Digital Marketing has gained immense popularity and today it is one of the most sought after career options. As every business is moving to the digital platform, it is expected that more jobs will be created in the Digital Marketing and the demand for trained professional will grow manifold. According to payscale.com, currently the starting salary of a Digital Marketing Manager is Rs 4 lakh and upwards in India.Some of the top Digital Marketing jobs and their profiles are given below:Market Research Analyst:The job ofa market research analyst is to study the conditions of the market observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs buying habits and help companies understand about the sale of its products services. The starting sala ry of Market Research Analyst is Rs 3.5 lakh and upwards.Content Marketer/Manager:A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lakh and upwards.Digital Marketing Consultant:The responsibilities of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lakh and upwards.Conversion Rate Optimizer:A conversion rate optimizer manages the key conversion points in marketing, manages and optimizes landing pages increases conversion rates, and optimizes lead-to-customer conversion rate.SEO Manager/Professional:An SEO Manger is responsible for developing and implementing adequate search engine optimiza tion (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The starting salary of SEO Manager/Professional is Rs 4 lakh and upwardsSocial Media Manager:A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post and comment on relevant blogs, engage in online conversations and attend to customer feedbacks and queries. The starting salary of Social Media Manager is Rs 4 lakh and upwardsPPC Search Manager:A person who is passionate about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is imperative for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing initiatives that can eventually help in achieving client goals. The starting salary of PPC Search Manager is Rs 5 lakh and upwardsSEO Executive:A SEO executive conducts on-site and off-site analysis of t he SEO competitors of its clients. On-site and off-site SEO strategies are created alongside a detailed keyword research. Also, optimum use of Search Engine Marketing (SEM) is done and attention is paid to any significant change in Google algorithm. The starting salary of SEO Executive is Rs 4 lakh and upwardsEmail Marketer:The main responsibilities of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job.The starting salary of Email Marketer is Rs 4 lakh and upwards.Best places to study digital marketingThere are a lot of institutes that are offering digital marketing as a full fleged course or short term crash course. Let’s take a quick look on some top institutes that one must enroll in to learn this courseDigital vidyaFounded in 2009 Digital Vidyahas done more than 250 training programs with more than 6,000 participants so far.When it comes to digital marketing training in India, Digital Vidya is the market leader. They are also the official training partners for Google India. They have 8 certification courses available as of now. If you are just getting started,CDMM â€"Certified Digital Marketing Master Course should be your preference. CDMM is their flagship course. The cost of this program is Rs.49,900 + Service tax.Marketing courses training academyMCTA is a leading Digital Marketing training institute with Centers in Ghatkopar, Mumbai Vashi, Navi Mumbai providing Executive Program in Digital Marketing Diploma Program in Digital Marketing to individuals aspiring to become Digital Marketing Professionals.They have so far trained 7000+ students, 1 0+ industry best faculties on board, 3 state-of-art centers, and have successfully placed 80% of students in the Digital Marketing Industry.NIIT digital marketingNIIT is a very well known training institute in India. NIIT was one of the first institutes to launch a comprehensive digital marketing training program in India in 2012.They have partnered with the Digital Marketing Institute from Ireland for the content and course materials. You will be getting the certification from Digital Marketing Institute.Their training is not offered online. You have to be physically present at one of their training centres. There are more than one hundred NIIT learning centres in over 30 cities in India. But, the lead instructor will not be physically present.ConclusionWith the world focusing towards digitization it is a mandatory step to stay updated. With technology evolving every second the scope for innovative courses is growing day by day. So leave behind the traditional approach of studies a nd try your hands on upcoming new era courses that will shape your career in the right way for a bright future.

Why Should You Start Working In College

Why Should You Start Working In College Having in mind the high expenses of a college education, for many students working while attending college is a necessity. For others, it’s rather a choice on the road for financial independence. Either way, there are many reasons why working in college is the right decision, regardless of whether it’s financial aid or a useful way to spend time outside of class. Truth to be told, working in college does have some disadvantages as well. Many students worry about their grades going down, not having enough time to study or simply reaching the point of emotional and physical burnout. Yes, working in college does at times conflict with the studying and class schedule, and for that reason, we’re are now going to look at some advantages of working in college, to balance out the pros and cons. But, before we get right into the article, remember you can always pay for a research paper , in case you need some help with an essay or writing. And, God knows all students could use a little bit of help, right? Avoiding Debt In order to go through college, students need to pay for their classes, textbooks and other parts of their tuition. This can lead to college debt of several thousand dollars that most of the students need years to pay off once they’re done with college. However, by getting a job during your studies can help you lower the amount of debt you’ll have after graduation. The more money a student earns, the less they have to pay for their education, which is a great way to get a clean start after college. Student loan debt and payments can be a challenging thing to solve, especially if students want to progress in life after college, like buying a place, a car or even starting a family with a significant other. So, the best way to avoid the initial struggles of student loan, students should definitely start working in college, at least part-time. This way they can earn extra money, avoid paying for classes and textbooks and other financial obligations in college. Job Experience Many students tend to forget about the fact that getting a job after graduation requires a certain level of experience regarding the job in the field that they are going into. So, during the studies, unless a student gets a part-time job, it is hard to get any kind of experience that would be valuable for the career after college. Therefore, getting a job in college can be extremely useful in providing and acquiring valuable job experience. And, since the job market is quite competitive, by having had a job in college, students can be sure to stand out from the crowd of the non-working graduates. Another essential notion regarding getting a job at college is the fact that for example, an internship, can be paid or turned into a part-time or full-time job once you graduate. According to The Balance, students can also check for online opportunities or even with their department office to find out about possible careers. Sometimes, job experience qualifies even outside the position you want to apply to, so any type of job experience is more than welcomed. Management Skills A working environment is entirely different from the class environment. However, both sides demand the job to be done, whether it is a project, a paper or even a meeting you need to attend. In such situations, students are able to develop their management skills, because they need to manage time in order to complete the work for both sides. Management skills can be especially useful for employment after graduation, and the employers are far more likely to hire students who have worked their way through college because they know such a college strategy demands exceptional management skills. Moreover, working will also help you learn how to deal with the work environment, your working colleagues at other people at the job. It will prepare you for what’s coming in the real world, after college. Not to mention the fact that you are learning to manage time efficiently, so the schedule for work and college do not interfere. This alone is a highly sought-after skill, and you may be surprised by how many employers appreciate it. Employee Benefits If a student works at a company more than 25 hours a week, chances are they can get the full-time benefits. These benefits usually include health insurance and tuition assistance program while in college, which is for student more than beneficiary. However, this depends on the company, but more and more companies are willing to help out students and even keep them as their employees after graduation. There are also other ways to get benefits outside the company. For example, before graduate, a student can start their retirement savings, or qualify for benefits like vacation or call-in-sick. Just by having these options can help students deal with the stress of long working hours and can also make it much easier to manage time in regards to college obligations. Overview of the benefits of working in college The benefits are, according to the previous explanations, economic, social and educations. They range from: earning money, enhancing employability, increasing social involvement, gaining friendships, enriching professional knowledge acquiring practical skills Tips on how to make working in college easier: Carefully plan your class and work schedule Learn how to choose a topic for a research paper in advance so you won’t spend too much time on one assignment Eliminate any time that may be wasted Cut down on commute time and prep meals ahead Separate yourself from distractions Make a to-do list and set agenda, or download such apps for easier access Stay realistic about your abilities and working ethics Look for a job that pays more than minimum wage Look for a job in the field of your studies Make sure to have time to relax and recharge Be careful with the money you earn; make sure to set aside the money for tuition and other fees

Client Got a Fee in Their Bonnet About Agency Prices

Client Got a Fee in Their Bonnet About Agency Prices Okay. Time to talk about something in agency recruitment which can cause all sorts of problems for newbie consultants, and even seasoned ones: the percentage fee. Most recruitment companies work to a set percentage fee based on the basic yearly salary of the candidate; this tends to be somewhere around the 20% mark. Now, clients begrudge paying recruitment companies anything as in their eyes all we do is trawl job boards and bung across any old CV that might fit the bill. So, when the newbie is having a good old chat with a potential new client and the topic of  fees comes up, the conversation quickly goes south (unless the newbie knows how to combat incredulous wails and downright hostility). What do the cries sound like?     What?? 20%????  The recruitment company I usually deal with does all placements at 8% if you want to work with me you’ll have to drop your rates. A newbie consultant might not know how to combat this given they are, you guessed it, new. So how can they (and you) deal with this constant pushback about prices and terms? 1. Acknowledge the  clients concern Consultants  neednt get nervous or worried when they  get pushback from clients about prices and percentages. The first step to mitigating friction over this is to acknowledge the clients issue or concern, perhaps by repeating it back to them, empathising with them by saying, at a first glance the price might seem high. The  next step involves making a great case to support the expense. 2. Explain  why, clearly and concisely This involved explaining the process you  go through to find your clients the perfect Widget Noodler, for that manned site in Samlesbury Bottoms. You  know, the one the other recruitment company couldn’t fill for the last 6 months? The explanation should go a little something like this Firstly, Fred, I will find you 3 candidates who fit the specification you have just given me. I’ll make sure they have Noodled for at least 5 years and that they know how to Firtle with the best of em. Then I will vet them to make sure they have no skeletons in the closet which could cause issues further down the line.  I’ll get them across to you with prospective dates for interview (bearing in mind Fred, all of this work is free). Ill make sure my  candidates can meet you at a time which is good for you to interview them. At that point Ill get you to tell me what you think about each of the.  If one  proves to be your  ideal candidate who  you believe  would be an asset to Fred Quimby Noodlers PLC, and if you then decide to make them an offer, then great! I will then speak to the candidate and put your offer across to them, if they accept, then and only then does the fee come into effect. That is, a fee for the candidate you truly believe  is ideal for the open role with your c ompany. Quite possibly, Fred will  still quibble over percentages,  but the newbie consultant  should still be able to keep him realistic about pricing for your service. You know, the one which is TOTALLY FREE  until they decide to hire. Clients need to know how much work actually goes into finding people for them. Lets face it, if it was as easy as they try to make out it is, then they would fill the job themselves. Be proud of your hard work and let  your clients  know how laborious, carefully thought-out and consultative the process is that goes into  finding the best person. After all,  that’s why the 20% fee is in place, and that’s why YOU  will fill the role with the ideal candidate,  not that 8% CV mail shot crew who he referred to as his  usual recruiter. 3. Stand your ground If youve got a client who just doesnt want to play ball, dont be afraid to walk  away.  Time is money and your time is valuable, so make sure your prices reflect that. *Samlesbury Bottoms is a small village in Lancashire with a rather large underused RAF base *Widget Noodlers are making a comeback (possibly just on this blog though) *Firtling is alive and well

Relationship Manager Job Description - Algrim.co

Relationship Manager Job Description - Algrim.co Relationship Manager Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs. Related Hiring Resources Public Relationship Manager Job Description

Student Societies And Getting a Graduate Job

Student Societies And Getting a Graduate Job Society membership is a great way to gain experience and improve your  employability whilst doing something fun and meeting like minded people. There are societies for pretty much anything. The University of Essexs  Mario Kart Society  and The University of  Warwicks  Jailbreak Society  are two notably curious and wonderful examples. A few weeks ago, our COO Michele and I attended the UCL Entrepreneurs VC Fund.  The quarterly  event is put together by the entrepreneurs society to give  students a chance to pitch their ideas to a panel of judges made up of entrepreneurs and start-up specialists (and me for some reason!) that can decide to award them up to £1,000 to take their idea further. This is the second time we have been invited to judge at the event and every time I have been I have been seriously impressed with every student who stood up and explained their business idea, not only because it takes a great deal of bravery but also  because the ideas and pitches are of a very high standard. The skills these individual students have built within their involvement in the society are very evident. So why do employers care?  Beyond the qualifications you gain at  university, employers love to see that you are passionate about an interest  to the extent to which you will  drag yourself away from Netflix for a few hours a week to engage with real humans  about  that passion   ironically  this even works for the  Netflix Society. But it isnt just a show of passion that employers want, societies provide great opportunities for experience. Whether organising events, managing the social media community or engaging in the activities themselves, there are skills developed in societies that are transferable to working environments. Talent Acquisition Manager  at Enterprise Rent-A-Car, Ashley Hever said Societies or clubs are a great way to enhance your employability.  Different societies will allow you to develop different skills but they will all require an element of negotiation and organisation. Leadership skills, crucial in many roles, can be first built and discovered through society involvement. So your challenge is set. Halt  the  House of Cards binge and find a society that you can contribute to and grow within. And for those of you who cant find one that interests you make  your own. As Frank Underwoood would tell you; If you dont like how the table is set, turn over the table.

How to Get the Job by Going Through the Back Door

How to Get the Job by Going Through the Back Door How to Get the Job by Going Through the Back Door Question from A Reader: My first question for you is regarding follow up. Unfortunately, the majority of applications are sent in through online portals, so how do you recommend following up for these types of positions? Second, how do you follow up if you dont have a contact person at the company? Advice from Dana: It’s impossible to follow up with an inanimate object, right? And submitting an application through online tools is just that: Putting your credentials into an inbox or automated system. Applicant Tracking Systems (ATS) are software that many companies use to receive applications, scan, do keyword searches, and assign a number to your application for a specific position. So, for a solution, let’s break the application process into two buckets: Front door â€" Get into their system. You did that with the online job application. Check! Back door â€" Now, your real work begins. It’s important that you are in the system so you can tell people you connect with that you applied on X date. When that is done, it’s time to network with three goals in mind: Get an introduction to the internal (or external) recruiter who is handling the position you applied to. Get submitted into the company’s internal employee referral program. Get your credentials in front of the hiring manager. How do you work the back door, you ask? If you don’t know anybody at the company, use LinkedIn to seek introductions. Become a LinkedIn master by taking the site tutorials and learn how to use the Advanced Search features. Connect with other employees who work in the same department, division, or group that you applied to. NOTE: Don’t just click on the button “CONNECT” and send that impersonal, boring message that says “Id like to add you to my professional network on LinkedIn.” Open the person’s full profile, read it, then click “CONNECT” right under their picture and tailor a personal message to them. For example: “John, I found your great background on LinkedIn, and I just applied to a position at your company. I’d like to connect with you, then follow up with an email. Thank you, Patty Smith.” Once they accept your connection request (you need to check your flag in the top right corner regularly to know), send a second note asking for a phone call: “John, thank you for connecting with me. I would value 15 minutes of your time to share your insights about your company. What number may I use to call you during the next two working days? Thank you, in advance.” Now, prepare for the conversation or email request: 1. “John, does your company have an internal employee referral program? If so, would you please submit my credentials?” 2. “John, I’d really like some help in getting my credentials in front of the hiring manager. I did submit online, but would you help forward my application to the hiring manager for position #1234, Senior Financial Analyst?” Ask your current network if they know anybody who knows anybody at the company you applied to. If someone does, then make the same requests as above. The only difference is that you start your email to them “John, Carol Major at ABC Company gave me your name as someone who might be able to help me.” You can do this! Hunt for connections, be super gracious, and be clear as to what kind of help you need. Most importantly, you are building relationships. Send multiple thank-you notes and commit to staying in touch with the new network you are building. Remember, if you pop in to ask for help then disappear, you are USING, not networking. Building genuine relationships is much more rewarding on every level.

Tips on Writing a Resume - What Not to Do When Writing Your Resume

Tips on Writing a Resume - What Not to Do When Writing Your ResumeIf you're looking for tips on writing a resume, the first thing you should know is that resumes are not going to be exactly what you expect them to be. The key to getting hired isn't necessarily to write your resume the way that you'd like it to be.When you're applying for a job, you want to have a well-written resume that's well-organized and professional. If you have a resume that is properly formatted, and that makes sense and shows you have what it takes, that's great. On the other hand, if you've spent hours pouring over your resume in search of keywords, good luck. Your resume won't be read.Many people who go on a job search and put in their resume really forget about the content of their resume. That's not the way to get hired. Don't take this approach: Write your resume from top to bottom and include all of the things that you can that are important to you.It's also important to recognize when you need to switc h gears. In particular, you need to think about whether you should be writing a resume about yourself, your education, or even your skills and experience. When you consider your particular situation, you will realize that it might be a better idea to write a resume about the type of work you do now.This is a good idea because it demonstrates your work ethic and shows you have ambition. You also need to understand that there are a lot of employers who will reject you simply because you didn't do an individualization or personal research on your resume. You will not only look bad to the employer, but you'll also come across as unprofessional.The last thing to consider is that you should also be polite to the employer and be prepared to answer any questions the employer may have. One tip on writing a resume is to never ask for a higher salary; instead, try asking for a promotion. This is because it's rare for companies to offer higher salaries because they don't have to, and the better you are at your job, the less important it is to them.However, you still want to make sure that you're receiving the job you deserve. It's fine to get an above-average salary if it means that you can get better perks, such as health insurance, but you want to keep your salary competitive. There are plenty of tips on writing a resume that show you how to get hired with a competitive salary and an employer who appreciate your hard work.